'Regardless of whether there is a drought or not, there needs to be a change in the way we all use and value water'.
That's according to one of the UK's largest water companies, Yorkshire Water, who, with the support of Environment Minister Richard Benyon, is launching a 'Why use more than you need?' campaign to get everyone to view water more as a precious resource and help them to use it sensibly and only when they really need to.
It comes as latest figures show that the average British person uses 160 litres a day - 100 litres of water more, per day, than two generations ago. It's also significantly more than in countries such as Germany where daily individual consumption levels stand at 127 litres per day.
This, coupled with the fact that the region's population is forecast to grow by 800,000 people by 2036, means that pressure on Yorkshire's healthy water stocks is only likely to grow.
Whilst population growth is inevitable, the company is focussing its efforts on turning Yorkshire into a water efficient region by protecting existing water stocks and encouraging everyone to play their part in conserving water by 'using only what you need'.
And with its programme of water conservation events already hitting towns and cities across the region, Yorkshire Water is ramping up its activity by sending company volunteers into primary schools to help spread the message of how everyone can help to conserve water and ensure it's used sensibly.
Their 'water-wise men and women' will be highlighting simple ways to avoid water wastage by doing things like turning the tap off while brushing your teeth - which saves six litres a minute - and reducing your time in the shower by one minute, which if everyone did this, would save enough water to supply London for between two to four months.
The company hopes that the children will go home and spread the word, encouraging those around them to ensure they're using water sensibly.
The volunteers, who will range from meter readers through to managers, will also be meeting with businesses and community groups to help spread the message and give people the tools they need to conserve water and in many cases, save money on their water and energy bills.
In addition, free water saving packs are available from the company's website, yorkshirewater.com, containing an array of useful gadgets including flush savers - a bag of crystals which is put in the toilet cistern to reduce the flush - with the aim of making it easier for people to do the right thing.
Richard Flint, Chief Executive of Yorkshire Water, comments: "With the recent record-breaking rainfall, it's easy to forget that water conservation is still incredibly important, particularly when you think that as a country we're using more water than ever, and populations are only set to rise, putting further pressures on water resources.
"This all means that it's more important than ever that we become a water efficient region, which is why we're launching our 'Why use more than you need?' campaign now.
"Our campaign is about giving people the tools and advice they need to help them to conserve water and ensure they're 'only using what they need'.
"Not only will this hopefully help to drive down usage and protect precious water stocks, but by conserving water, many customers are also likely to notice a fall in their water bills, which can only be good news at a time when most are feeling the pinch."
The campaign is supported by Environment Minister Richard Benyon, who comments: "Far too often, water is not treated like the valuable commodity it really is which is why I support this campaign and hope that it can encourage people to use water more wisely.
"Climate change and population growth is going to put even more pressure on our water supplies in the future which is why it is important that everyone plays their part in becoming more water efficient."
The company, which provides its customers with an average of 1.24 billion litres of water a day, is also stressing that it will continue to work hard and invest in its vast network in order to play its part in protecting water stocks and helping to ensure Yorkshire becomes a water efficient region.
The recent drought in East and South Yorkshire didn't impact on water supplies, with the company using its £300 million underground grid of pipes to manage and balance stocks by moving water around to where it was most needed.
The company is now recording, month-on-month, its lowest ever leakage levels following a £39 million investment over the last year into reducing leakage on its 32,000km network of water pipes.
As a result, the company is confident that it will meet this year's leakage target set by industry regulator Ofwat.
And with Yorkshire Water investing a further £300 million across the region over the next 12 months, with a big part of this being invested in improving the quality and robustness of water pipes, the company has pledged that its more committed than ever to doing everything it can to reducing leakage on its underground network.







